Best Denim Shop, May 2006

Paige Adams-Geller bowed out of modeling contracts with about a dozen major jeans companies to start one of her own. She has opened Paige on Robertson Boulevard, which attracts the requisite celebrities but also the hoi polloi. Her designs are named for L.A. thoroughfares and neighborhoods, from the “Laurel Canyon” (a basic boot cut and the biggest seller) to the “Hollywood Hills” (distressed and slightly tattered like a fading star) to the new “Pico” skinnies (which despite the name, flatter all body types). This fall she’s introducing a full men’s line as well, and women’s jeans with vintage lace embroidered pockets.