Mary Jo Bruno

Best Lingerie Stores, August 2007
Instead of using pink and other girlish frills, Mary Jo Bruno has opted  for austere ’60s glamour, with Lucite tables and low, upholstered turquoise chairs. The designer’s line is the only one available here: Half of it features  items like silk velvet camisoles ($325) and short floral negligees with a keyhole detail under the bust ($350); the other half is devoted to reworked vintage lingerie, such as a satin slip with a pleated bust updated with new Chantilly lace and a tiny velvet bow ($350). Bruno sells her line to Fred Segal and Neiman Marcus, but here customers are treated to champagne.