Life Plaza

Best Asian Pop Dolls, November 2007

Cuteness engulfs you at Life Plaza, a perky gift store and restaurant where you can pick up toys, CDs, pajamas, and a strawberry boba. Every inch of sales space is stuffed with merchandise, including one of L.A.’s largest selections of characters from Japan and Korea. Hello Kitty and Pucca, the lovesick schoolgirl, show off detailed outfits, surrounded by plush dogs, bears, piggies, and hippos. During the day, families and preteens pack the aisles, but after dark the older kids hang out; this is the rare store where you can shop until at least midnight.