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You may never look cool stuffed into a cycling outfit, but trust us: Riding for long stretches in proper bike clothing—the kind made of sweat-wicking materials, with nonchafing seams and padding for your nether bits—will spare you a world of woe. Pasadena’s warehouselike Open Road has the most choices. For the sharpest, go to Helen’s Cycles in Santa Monica. The bustling shop stocks racks and racks of up-to-date, function-forward jerseys, shorts, bibs, socks, gloves, and shoes to suit price-conscious beginners and Visa-wielding fanatics, whether they prefer to pedal on dirt or on pavement.