Coco de Mer

Best Lingerie Stores, August 2007
Coco de Mer sexed up Melrose Heights when it opened its first U.S. shop there late last year. Bringing erotic play into the dressing rooms, the company installed cameras (which customers can use to snap and upload images of themselves) and grates (which can be opened to allow someone in the next room to watch). Like Agent Provocateur, the line was started by Brits. The difference? A funkier, jumbled setting, and lingerie created by an expanding roster of independent designers. Instead of the usual pink-and-black lacies, the store recently stocked a “petal” bra whose three panels on each cup can be worn closed or open ($165) and a four-piece silk maid’s outfit ($1,260). The shop also carries some vintage items, like a 1930s ivory silk gown ($175).