Americana at Brand

Best Shopping Perks, August 2008

The Silver Lake lingerie boutique Panty Raid has a “boyfriend corner” stocked with lad mags and a PlayStation console; the Santa Monica shoe store Il Primo Passo hands out wine to shoppers and treats to canine companions. But at the new mall Americana at Brand, customer amenities dazzle: There’s a playroom full of toys for children, gratis bellhop service to shuttle bags from store to store or to your car, and a concierge staff that helps with everything from printing out tourist visa applications to booking reservations for a round of golf.