Agent Provocateur

Best Lingerie Stores, August 2007
If Helmut Newton were alive, he’d live here. Agent Provocateur sells the most pedigreed kink in town (one of the owners is the son of fashion designer Vivienne Westwood and punk impresario Malcolm McLaren). The quality of the goods matches that of standard-bearer La Perla, but the designs are spicier: cupless bras with a big bow ($135), satin corsets ($265), and “playsuits”—contraptions of belts that go around the neck and connect garters to stockings ($155). The friendly staff, outfitted in short, tight dresses, does its best to warm up the museumlike space, which is wallpapered in a chartreuse and raspberry lily-leaf print. Each dressing room has a robe in it—but no fuzzy slippers.