Fred Segal Beauty

Best Blow Out, January 2004

Those of us with curly hair know that a good blow out is hard to find. Some barely make the drive home without developing a case of the frizzies; others leave our hair so stiff, we can’t wait to rinse it out. Then we went under the dryer with Natalia Bruschi at Fred Segal Beauty, and our skepticism disappeared. After she’s finished with them, those curls stay stick straight for a week. Bruschi’s good company—she’s warm and quick (30 to 40 minutes even for long, thick tresses) and listens to idiosyncratic requests. She’s got secrets, too: Use a tiny round brush for the hairline, a touch of the flatiron midshaft only, and minimal products. Our hair feels just washed when we walk out the door.