Car-sharing app Uber experienced a triple whammy of misogyny-related bad press last year, with multiple reports of harassment of female riders by drivers, a blog post advertising hot lady chauffeurs, and a threat by an Uber executive seemingly directed toward a female journalist. Like many tech companies, Uber has a reputation for being a female-unfriendly boys’ club. The good thing is the company knows it, and is taking steps to remedy their reputation.
Uber is partnering with UN Women on “A Vision for Equality,” which aims to empower women. Specifics are scarce, but the company says it intends “to invest in long-term program in local communities where we live and work, as Uber commits to creating 1,000,000 jobs for women globally on the Uberplatform by 2020… This important mission can only be accomplished when all women have direct access to safe and equitable earning opportunities. We look forward to a partnership where UN Women and Uber will drive more access to these types of opportunities around the world.”
We’re very much in support of more employment opportunities for women. We can only hope that Uber and the United Nations can make in-roads (ahem) on the fight for driver equality in nations like Saudi Arabia. It’s one thing to allow women to drive there; it would be incredible to have them driving men, and getting paid for it.
Watch a video below featuring female Uber drivers in cities like London and Nairobi.