The uninitiated may have thought that Lincoln was debuting a new car for their party on Monday night at a luxe residence in the Hollywood Hills, but it was actually for their new Black Label service. The well-heeled at the party—timed to the start of L.A. Auto Week—heard all about the custom program, which allows new owners of Lincoln MKC crossovers and MKZ sedans a ton of added amenities and services. Owners can buy into the Black Label service for about $6,000, allowing them to customize the design of their car and add exclusive colors and materials, like “Venetian” leather. On top of that, Black Label includes free routine service that lasts four years or 50,000 miles. Coverage for everything from shocks to brake pads to wiper blades are all part of the deal. Participants will also be given rentals while their Lincolns are in the shop, and they can have their cars picked up from their homes.
Currently, Black Label is only available through dealerships in Michigan, Texas, New York, New Jersey, Florida, and yes, California. Marketing honcho Lee Jelenic says he wanted to have the premiere party for Black Label in L.A., since there are so many folks in this town that expect good service (and are willing to pay for it). The party itself was a blast, with some seriously delicious food (chicken mole appetizer things), a gorgeous house off of Vine Street in the Hills, and even a performance from musician Zella Day. Hollywood certainly knows how to throw a party, but Detroit is also no slouch.