Ferrari Trotting Out Some Beauties for Upcoming Monterey Car Week

The Italians are coming! The Italians are coming!

When it comes to cars in California, we have a “silly season” and it rolls into the Golden State right around the middle of August with the classic and ultra-luxe festivities in Pebble Beach. There are a slew of events and drives and “brand activations.” We usually pay them no mind. But, when it comes to one of our most favorite brands, Ferrari, we pay a lot of attention.

For those car-loving Angelenos heading up the coast to Monterey Car Week, which kicks off in earnest on August 12, there’s something quite special happening along the drive in the Carmel Highlands, a hop, skip and a drive from the Pebble Beach Concours d’Elegance.

For the first time, Casa Ferrari Carmel drops in direct from Maranello, Italy and will transform Route 1’s quaint Carmel Highlands General Store into a slice of “prancing horse” heaven, replete with displays of near-priceless classic Ferraris, merchandise including Hublot timepieces and, of course, some delicious Italian treats, and the best espresso in the Carmel Valley.

“We wanted to share the heritage and passion that is quintessential Ferrari with our clients and fans here for this incredible week,” Edwin Fenech, President & CEO of Ferrari North America told us, “so we brought the best of Maranello to share with them here in the Carmel Highlands.”

The rotating list of the classic cars on display is reason enough to stop by; they include a 1954 250 Monza, one of just four built; a 1955/56 410 Sport which won “1st in Class” at the 2012 Pebble Beach Concours d’Elegance; a 275 GTB Speciale, which captured third overall in the 1965 24 Hours of LeMans; a 250 LM, the 1st Place Winner of the 1965 24 Hours of LeMans. Our favorite though is the 1954 500 Mondial Spyder, formerly owned by diplomat/playboy/race car driver Porfiro Rubirosa, whose many romances included Marilyn Monroe and Rita Hayworth. They’ll join the full line up of all the red-blooded modern Ferraris shown, including the 488 GTB, FF, California T, and F12 Berlinetta.

For those seeking total Italian immersion, head to the red-roofed, white-walled Casa Ferrari Carmel, located at 70 CA-1, from Wednesday, August 12 through Sunday, August 16, 9 a.m. – 6 p.m.

Jon Alain Guzik is the luxury car columnist for Los Angeles magazine. He is also an editor at and dreams of owning a Ferrari 400i. For more of Jon’s writing on bikes and cars, go to