The Bentley Bentayga Could Be the Worst Car Name Ever


The Detroit Auto Show is on and there’s lots of exciting news bubbling out of Motor City. While everyone is buzzing about the return of sexy, impractical muscle cars, we were distracted by something all-together: a name.

Luxury carmarker Bentley announced that “Bentayga” would be the name of its forthcoming SUV. The word does not exactly roll off the tongue; it mostly sounds like an indigestion medicine favored by your great-aunt Doris. While you’d think the Bentayga was a made-up, nonsense word, it’s not! It’s named after a rugged mountain peak on a Spanish isle. No, Bentley is not Spanish, they’re British and owned by the German giant Volkswagen.

“Bentayga is a name that reflects what we know our SUV will do better than any other car in the world: combine the best automotive luxury with outstanding performance to take the Bentley experience to new environments,” Bentley CEO Wolfgang Dürheimer said, according to the L.A. Times.

Well, ok. We’ll grant that Bentayga isn’t the worst car name ever, but there are so many bad ones out there, that’s not saying much. Per example:

Daihatsu Charade: driving this car is a joke, apparently

Ford Probe: ouch!

AMC Gremlin: cute and sometimes scary fake animals do not a great car name make

Studebaker Dictator: a real car name in the 1920s that defies explanation

Pontiac Aztek: huh? (and where’s spell check when you need it)

Suzuki Esteem: you won’t get any from driving this thing

Aston Martin Vanquish: if you’re using a car to “vanquish” your enemies, you need a new plan