The idea for the new Atwater Village provisions shop Wine + Eggs sprang from a simple craving. Owner and Atwater local Monica Navarro had just expanded her family and was looking for a place to pick up pasta, tomato sauce, and a much-needed bottle of wine in the neighborhood. After searching for all of those things under one roof and coming up empty, she took matters into her own hands.
A month before the pandemic, Navarro—who also owns Wine & Rock Shop in Yucca Valley—signed a lease on a storefront across the street from her other Atwater business, Individual Medley, and began putting together a list of items she would love to see on shelves. The Wine + Eggs team didn’t have to look far to find the sorts of delicious and exciting pantry items Navarro wanted to stock.
According to Navarro, she and the team brainstormed the restaurants and cafes they frequented before the lockdown and started to reach out to see what packaged items they may be able to sell in the store.
“Every business model has had to reassess and adjust because of the times,” Navarro says. “Because of that, we’ve gotten these exciting things that we wouldn’t have access to before.”
Restaurants that weren’t already bottling their customers’ favorite sauces or bagging beloved snacks before the pandemic started to see the benefit in having another stream of income and a way to feed people even when their doors were closed. Getting into the dry goods biz also gives restaurants’ supporters a way to help them survive the economic hardships of the pandemic.
One of Navarro’s favorite restaurants, Woon Kitchen in Historic Filipinotown, was already selling their peanuts + sea moss before the pandemic but expanded their “Homestyle Goods” to include Mama’s Way Hot Sauce, seasoning salt, and teas in April of last year.
“Packaged goods were always in the plans for the future, but COVID definitely accelerated that timeline,” says Woon owner Keegan Fong.
At the moment, Wine + Eggs, which opened in late January, carries over 30 local brands including frozen pizza from La Morra Pizzeria in Santa Monica, miso from downtown L.A.’s Omiso, and El Machete salsa from Boyle Heights. The search for local finds extends to the selection of wines, too. Two Echo Park residents make Wonderwerk wines, the kind of sustainably farmed, low-intervention wines that the Wine + Eggs team loves. Locally made spirits and craft beers are also on offer.
Navarro sees Wine + Eggs brining in even more L.A. brands in the future. “The Los Angeles community is just doing so many amazing things,” she says.
3129 Glendale Blvd., Atwater Village
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