Are you jonesing for a Shake Shack burger but a little light until payday? The NYC burger phenom (they opened four burger joints here last year) has you covered with a genius little marketing ploy to promote their new App. Starting today, when newbie users download their Shack App, create an account, and use the code “Shackappy” at checkout, they receive a coupon for a burger that is good until Feb. 28th (don’t get delusions of grandeur – it’s for a single burger only).
Your coup is good at any L.A. location (West Hollywood, Hollywood, Century City, Glendale) and while the lines have died down a bit in all these locales, mobile ordering/paying is still a super-fine idea. Now, somebody just needs to develop an App to actually find you a parking spot in West Hollywood so you can pick up your freebie.
Kari Mozena is the Special Projects Manager at Los Angeles magazine and LAMag.com. You can follow her on Twitter and Instagram. She wrote A Sneak Peek At The New Restaurants Coming To DTLA Along With Tartine.