This is a new one for us: Kudos to M Café de Chaya and their publicist Greg Rogers. Thoughtfully tucked inside of the press kit (made from 100-percent recycled materials) for their new Culver City location is this little note:
“Created from responsible, renewable resources, we ask that you return the kit in its entirety, should you no longer require a paper edition. We will reuse each press kit, until it becomes a part of our own recycling program. Return envelopes have been provided for your convenience.”
Uh, yeah—a postage paid, return envelope. A buck eighty-five a pop. Now that’s commitment.