Rotten Tomato: Restaurant Text Message Blasts


About a month ago I made a reservation at Apple Restaurant and Lounge in West Hollywood and, as usual, I gave them my cell number for the obligatory confirmation call. Then yesterday afternoon, I received this text message:

“Come to Apple Restaurant for Thanksgiving! Adults-$50. Kids- $42. Reservations 2pm-9pm.”

I called the restaurant to inquire and ask to be taken off the list, to which they replied, “We don’t have a list. We just sent the message out to anyone that has ever made a reservation.”

Say wha?! There’s a level of trust being breached here. Until now, there’s been a mutual understanding that restaurants need to confirm our commitment (frankly, we like the reminder), and in exchange we expect the restaurants to, well, lose our number.

I suppose it was only a matter of time before restaurant owners began compiling those phone numbers for publicity blasts. I’m still purging my message inbox of all those Obama/Biden updates. Now this?

I really hope this doesn’t catch on.

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