For anyone who has ever felt personally victimized by #PSL backlash, we’ve found a refuge: the Leaf Rakers Society, a closed Facebook group for people obsessed with all things fall and, in particular, Starbucks Pumpkin Spice Lattes.
Originally created in 2018 as an invite-only group, word got out quickly, and membership is now nearly 30,000. Not just anybody can hop into the leaf pile, however. To gain access, you must be added by one of the moderators—and you must agree to play by the group’s six rules. Rule number one: “No hatin’ on fall.”
The Leaf Rakers Society is currently at the height of PSL fever, with hundreds of posts a day and over 1,500 members added in the last month. Rakers are eagerly anticipating confirmation of the day Pumpkin Spice Lattes will hit their local shops. Chatter points to a drop August 27. That would be an entire day earlier than last year’s debut, and thus the earliest arrival ever, so you know things are getting wild.
While technically ad free, the group is a creation of Starbucks, specifically a man named Wade Campbell. The creative director and content strategist spent three years working on the online marketing and “digital voice” of the Pumpkin Spice Latte. He observed the frenzy that accompanied the annual launch of the drink and decided to make something special for the most ardent fans—a platform that lets them keep the nutmeg-scented flame of their love lit year-round. (Campbell also takes credit for helping make @TheRealPSL the only Twitter verified beverage in history.)
When the entire world is a dumpster fire, at least there’s one safe place to be an earnest weirdo who just really loves fall.
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