Pretzels, that most delightfully loopy of bread products, are on the rise in L.A.–and, as happened with the pretzel’s close cousin, the bagel, in recent years, pop-up and Instagram-based artisans are at the vanguard. These makers are hand rolling and salting carby treats that put the typical mall snack to shame.
Shappy Pretzel Co.
“Philly born, L.A. bread,” boasts the slogan of Shappy Pretzel Co., a pop-up pretzelry started by actor Adam Shapiro (Mank, The Affair) as a pandemic side-hustle. “I just wanna make people happy during this shitshow of a time,” the Philadelphia-reared Shapiro, aka Shappy, said in 2020. “And I want to eat a lot of soft pretzels.” Order online. Pick-up locations are available in El Segundo, Malibu, Silver Lake, Studio City, and West Hollywood, on alternating days.
West Coast Pretzels
At West Coast Pretzels, can get your pretz in a standard, double, or jumbo twist, Philly-style or “West Coast, topped with cheese and meat or totally vegan. They have an array of options, tater tot-sized nuggets, to options shaped like letters, and even pretz-blossoms on sticks presented in a “bouquet.” Wooder ice also available. Order online, special orders require advance notice. Pick-up at 7617 Vineland Ave, Sun Valley. Local delivery available.
Queen of vintage fashion and decor Instagram Samantha Klein (aka @samswhurld) applies her love of fun and color to this Insta-born pop-up. Her pretzel letters are an adorable way to send a special message, and sprinkle-topped pretzels and “bombs”–pretz-dough buns with fillings–are ready to celebrate any occasion. Pretzelette also branches out into challah, including a dreamy, multi-color version. Available by custom order; request on Instagram. Follow @pretzelette for updates on the next opportunity to order. Delivery only.
Another project forged amid the pandemic, Olly’s Pretzels moved quickly from home-kitchen experiment to a full-blown operation, with a weekly kiosk pop-up at Platform in Culver City. Olly’s stated goal is “reinventing the traditional mall pretzel,” and uses a lye-free, all-natural method. A portion of all proceeds go to benefit local children’s charity Free Arts. Place order on website by Friday for pick-up the following Saturday at 8850 Washington Blvd., Culver City.
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