Is Joan’s on Third Santa Monica a Big Fake?

That’s what the original Joan’s on Third is saying

Well, if you thought knockoff designer handbags were dodgy, how about a knockoff restaurant? According to a message posted on Joan’s on Third’s official Facebook page last week, the new Joan’s on Third Santa Monica, which opened back in July, isn’t legit, and the food they’re serving isn’t based on “Joan’s real recipes.”

Here’s what we know so far:

  • This post, with the words “Santa Monica” scribbled out in red, showed up on the Joan’s on Third’s Facebook page last Friday:

  • Joan’s on Third Santa Monica has its own separate Web site.
  • The Santa Monica site’s menu doesn’t feature the backstory on owner Joan McNamara and her family that the site for the original does. There’s no About Us section at all on the new page, actually.
  • Interestingly, Eater L.A. points out that the insignia on the Santa Monica website has the trademark symbol next to it. On the bottom of the page, it says: “Joan’s On Third TM  is a licensed trademark of Joan’s On Third Licensing, LLC.  This establishment is independently owned and operated.” Okay, kind of strange.
  • Also according to Eater, the new location was conceived as a franchise of the original with a breakfast menu and a marketplace with sandwiches, salads, and other lunch options.
  • The menus on both sites are similar. Breakfast options for both include Joan customer favorites, like the Bonne Femme Omelette and the New York Breakfast Sandwich to name a couple.
  • The fact that the Facebook post says it’s “no longer” a licensed Joan’s on Third, certainly makes it seem as though the new location was once a licensed partner but something (obviously) went wrong.
  • Nobody is talking so far—both locations have been contacted by a few different media outlets (including ours), but no official statement from either side (minus that original Facebook post) has surfaced. We’ll let you know what we hear.