Opening a restaurant is a notoriously hard way to make money. According to an oft-cited Ohio State University study, 60% fail within their first year, 80% fail within their second, and, on top of that, most eateries are only hitting profit margins of around 10%. L.A.’s high permitting fees and labor costs make it an even tougher balance.
But when the backing restaurateur doubles as a multi-platinum recording artist worth somewhere in the neighborhood of $30 million (according to a slew of Celebrity Net Worth sites, at least), that equation comes with a little more economic leeway. Moby announced today that all profits from his vegan Silver Lake restaurant Little Pine will be donated to charity. Slow clap for Moby!
“Little Pine is an extension of my beliefs, so I have decided to donate 100% of the restaurant’s profits to animal welfare organizations,” says the recording artist/restaurateur/baller vegan philanthropist. “Opening little pine was never meant to be a conventional entrepreneurial endeavor. I want it to represent veganism in a really positive light, and also help to support the animal welfare organizations who do such remarkable work.”
According to a press release, the proceeds will be donated to various animal welfare organizations including The Humane Society of the United States, Mercy for Animals, Physicians Committee for Responsible Medicine, Farm Sanctuary, Sea Shepard, People for the Ethical Treatment of Animals (PETA), and Animal Legal Defense Fund, among others.
If eating vegan for lunch didn’t leave you with a clean conscience already, chalking it up as a charitable donation should do the trick.