First the Gap, Now Sizzler: Corporate Gone Truckin’

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Wow, our irony meter is having a hard time making a call on this one. Word comes today that Sizzler—yep, that one—is launching a food truck in the L.A. area. The Malibu Chicken-mobile is temporarily called the ZZ Truck, but the Sizzler folks will be holding a naming contest via Facebook and Twitter from October 10-31. Hoping for cheese toast and butterfly shrimp? Too bad. The menu—which hasn’t been finalized—will be exclusive to the truck. Truthfully, if they could find a way to put that “endless salad bar” and steak and lobster combos on the road, our instinct would be to call this more kinda-awesome than lame. But if they start slinging tri-tip tacos, it’s done for.

This is the start of a trend that we’re honestly surprised didn’t happen sooner: corporations hopping on the food truck fad. The Gap is still trolling the city with it’s Pico de Gap truck. But just like those skinny jeans lost their allure the minute your mom scooped up a pair, we see this as a death knell. Not to say that food trucks will ever disappear—heck, they’re convenient and tasty. We’re just saying that name-dropping your favorite Filipino-Congo-fusion truck will no longer work to score chicks.

UPDATE: Aaaaaaand we have the menu! And color us wrong! Indeed, cheese toast is available. There is a god (and he likes processed cheese).

SLIDERS

Tri Tip………………………………………………………………………. $3

Slow roasted Tri Tip with BBQ chipotle sauce on a toasted french roll

 French Dip…………………………………………………………….. $3

Slow roasted Tri Tip on a toasted french roll dipped in au jus

 Pulled Pork……………………………………………………………. $3

Slow cooked with BBQ Chipotle sauce on a toasted french roll

 Order Two with French Fries………………………….. $8

 Order a Trio with French Fries…………………….$10

 Add Jalapeño Bacon to any Slider………………… $1

 MENU

Southwest Slow Roasted Tri Tip Salad…………… $5

Slow roasted Tri Tip served over tossed greens, roasted corn, black beans, tomatoes, cheddar, green onions, and fresh cilantro with a tangy southwest dressing

 SIDES

Umami French Fries………………………………………. $3

Lightly Umami seasoned

 

Sizzler Cheese Toast………………………………………… $1

World famous Sizzler cheese toast

 ICE CREAM SANDWICHES

Red Velvet Ice Cream Sandwich……………… $3

Homemade red velvet and white chocolate chip cookies with cream cheese ice cream

 Original Ice Cream Sandwich………………….. $3

Homemade chocolate chip cookies with a creamy vanilla ice cream