First-Annual L.A. Beerathon Shut Down

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Lo, the almighty ABC. The first-annual L.A. Beerathon—in which people strive to consume 26 different beers while crawling between a number of downtown bars—will not take place this Saturday as planned due to disputes with the department of Alcohol Beverage Control. The upside? The bars who already committed to the event will still have food and drink specials, and the Beerathon course map is still up on the website should you wish to go rogue and DIY (drink it yourself). I mean, you already had those T-shirts made, right?

From the organizers:

Dear Participants and Friends,
Because of a dispute with the Department of Alcohol Beverage Control, the organizers of the L.A. Beerathon will be refunding your ticket. You will be receiving an email to this effect from our Ticketing Agent explaining how this refund will work within the next day or two.
At issue is the idea that the beer to be consumed at the event was “free”. Thus the day is not being cancelled, as the venues will STILL have EXCELLENT drink and food specials, as well as fun entertainment that is still planned. It will simply not be “free”. Of course, since you all paid $55, and the bars would still be compensated, it wasn’t exactly free, but that’s the kind of semantics that you’ll have to take up with the California Department of Alcohol Beverage Control.
We tried every possible solution and suggested every possible alternative, but a particular inspector at the ABC was already 100% committed to shutting down the event.
So, the venues will still be ready to go, and you can still use the map available. We lose a severe and substantial amount of money in production costs, but we have no choice at this point than to deal with it.
We still want you to have a great time. Remember, the day is not being cancelled, as the venues will STILL be open at the time originally planned, will STILL have EXCELLENT drink and food specials, as well as fun entertainment that is still planned. We just have to be removed from the equation for now and refund your tickets. Participants will still be able to enjoy the camaraderie and friendship that makes a Beerathon so great. Because it starts with the beer, but it’s always been about the friendships.
Have fun out there. We will be with you all in spirit. Please don’t let us down.”

Don’t worry, we wont.

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