Casting has begun for a new web-based reality series on LX.TV called On the Rocks: America’s Top Bartender. The Absolut-sponsored show (ugh…let’s hope the drinks aren’t all vodka based) is looking for mixologists with the “personality, looks, and skills to become America’s Top Bartender.”
The L.A. round of casting will kick off at the Edison with a VIP party in a few weeks. Folks who “think they have what it takes” can sign up on Facebook. From what we can tell, they’ll be picking ten finalists from across the country to compete in various alcoholic challenges for $100,000.
We’re not sure if this is aimed at the big league guys (we always thought Vincenzo belonged on TV) or more at the chicks making hurricanes at Saddle Ranch. Either way, we know Marcos Tello of the Edison (and organizer of L.A.’s monthly bartender club The Sporting Life) is somehow involved. That’s enough to keep me interested.