Why Doesn’t L.A. Have More Rainbow Foods?

Grilled cheeses, pizzas, bagels, lattes—all conspicuously absent

In our new series, Typing With Our Mouths Full, food editor Lesley Bargar Suter and associate editor Josh Scherer sit down at lunch to chat about a pressing (or not-so-pressing) food issue. Since we eat in front of our computers on the days we aren’t dining out, the conversations are typed frantically over IM, and our keyboards are now stained with sriracha and taco drippings. 

Josh Scherer says: (4:11:25 PM)
How can L.A. keep pretending it’s a great food city when we have so few rainbow-colored novelty items?

Lesley Bargar Suter says: (4:13:06 PM)
I feel like we bust out all our rainbow foods on PRIDE day, and then pack them away with our glitter shorts and roller skates until next year

Josh Scherer says: (4:14:53 PM)
Part of me wants to believe that that makes us better than other cities. Like, we appropriately break out the food dye when it’s time to fight oppression, and then rein it in when it’s just used as a gross Instagram magnet

Lesley Bargar Suter says: (4:15:43 PM)
Yeah, until you remember our unfortunate and culturally irrelevant obsession with red velvet stuff that lasted a few years

Josh Scherer says: (4:16:31 PM)
The rainbow fad is like that, but raised to the power of seven

Or however many colors there are in a rainbow

I got an Instagram message from a bagel shop in Huntington Beach that was bragging about being the first rainbow bagel in California and I didn’t know how to respond. I think I just sent a thumbs up emoji

Lesley Bargar Suter says: (4:17:13 PM)
Um, that’s easy, you respond by saying ‘SEND US THREE DOZEN’

Josh Scherer says: (4:17:29 PM)
At the very least we could have frozen them and broken them out for a PRIDE luncheon

Lesley Bargar Suter says: (4:17:48 PM)
Question: I know strawberry cream cheese is always a no, but then part of me feels like it’s the only appropriate spread for a rainbow bagel, am I wrong?

Josh Scherer says: (4:20:04 PM)
The appropriate rainbow bagel spread is nothing because rainbow bagels are an inappropriate food 364 days out of the year

Lesley Bargar Suter says: (4:22:06 PM)
The thing is, if there’s one place that NEEDS rainbow bagels, it’s California. Our bagels on their own are TERRIBLE. This could at least give them some value

Josh Scherer says: (4:23:03 PM)
Woahhhhh. That’s kind of mind-blowing. Is that why they haven’t taken off in L.A.?

Did New York only get so riled up about them because they have real bagels?

If someone in L.A. made a rainbow taco, would we see the same backlash????

Lesley Bargar Suter says: (4:26:26 PM)
Exactly. You can’t get grumpy about bastardizing something that’s already a bastardization of something. That’s like getting mad about Doritos Locos Tacos—which has never happened

Josh Scherer says: (4:26:47)
Word. Doritos even made rainbow chips last year to support an LGBT non-profit AND OH MY GOD IT ALL COMES FULL CIRCLE

Lesley Bargar Suter says: (4:27:36 PM)
Rainbows are perty