Why B.J. Novak’s Photo Is Being Used to Sell Rain Ponchos and Swedish Cologne

”I am too amused to do anything about it,” the actor wrote on Instagram
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B.J. Novak can now add international model to his extensive list of accomplishments.

The Office actor and creator of FX on Hulu’s The Premise revealed Monday on his Instagram story that a photo of him, which was accidentally placed on a public domain website, has been used to sell an array of miscellaneous products around the world.

The portrait of Novak gazing earnestly into the camera has been used to market products ranging from a multicolored face painting kit in Uruguay, to a rain poncho, and cologne in Sweden, which he shared through a series of Instagram stories.

Photo courtesy of B.J. Novak’s Instagram story

Public domain images are free and available for both personal and commercial use by virtually anyone, so perhaps its genius for a small business to market their products with the help of a famous actor.

Novak could likely get the photo taken down, but he said that he’s “too amused to do anything about it.” We’re getting a kick out of laughing along with him.


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