At the Aster social club in Hollywood, perfumer Alfonso Hernandez-Nicolai was recently hired to pump scents into the club’s theater to create a sort of upscale “Smell-O-vision” while movies like Noah Baumbach’s White Noise and Gaspar Noé’s Climax were screening.
“He uses a small box that wafts out like a humidifier,” explains the Aster’s director of programming, Halston Bruce. Hernandez-Nicolai also performed this olfactory miracle at the Broad, when Swedish singer Lykke Li asked him to pump in “the smell of two people deeply in love” during a performance in September.
Meanwhile, luxury Parisian perfumer Ex Nihilo has collaborated with César Giraldo Design to create a bespoke scent for a $68 million home for sale in Bel-Air. The customized odor being pumped into the house, known as “1859,” is exclusive to the mansion; only the lucky buyers of the home will have access to the aroma.
At $68 million, refills better be included.
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