Coachella Producer AEG Will Require Proof of Vax for Upcoming Concerts and Fests

One of the country’s biggest concert promotion companies is establishing a vaccine mandate—and a negative test result won’t suffice
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AEG Presents, the live-entertainment promotion company behind festivals like Coachella and Stagecoach, announced Thursday that COVID-19 vaccinations will be required for entry into their upcoming shows.

The vaccine mandate, which AEG said will be “limited only as required by law,” goes into effect October 1 for all of its owned-and-operated festivals, clubs, and theaters. Negative COVID-19 tests won’t substitute the company’s new vaccination requirement, but they will apparently accommodate medical and religious exemptions with “necessary documentation.”

The policy comes days after AEG canceled the New Orleans Jazz & Heritage Festival due to a rise in cases in Louisiana.

“We have come to the conclusion that, as a market leader, it was up to us to take a real stand on vaccination status,” says Jay Marciano, COO of AEG and chairman and CEO of AEG Presents. “Just a few weeks ago, we were optimistic about where our business, and country, were heading. The Delta variant, combined with vaccine hesitancy, is pushing us in the wrong direction again.”

He continues, “We realize that some people might look at this as a dramatic step, but it’s the right one. We also are aware that there might be some initial pushback, but I’m confident and hopeful that, at the end of the day, we will be on the right side of history and doing what’s best for artists, fans, and live event workers.”

Shawn Trell, COO and general counsel of AEG Presents, says he thinks the company’s decision to require vaccinations can make an “impact” on the industry at large.

“The message we want to send is simple and clear: the only way to be as safe as possible is to require everyone to be vaccinated,” Trell says. “And we’re confident that others who haven’t been ready to make this full commitment yet will follow our lead.”

For events prior to October 1, AEG will allow concertgoers to attend via proof of vaccination or a negative COVID-19 test taken within 72 hours of the show date.

Although AEG’s Coachella and Stagecoach festivals were pushed to 2022, other events including Day N Vegas and Delaware’s Firefly are planned for the coming weeks.


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