Letterpress is like the Supreme Court’s 1964 definition of obscenity: you know it when you see it. It’s that embossed, textured, old-school typeface set deep into thick paper that says, “I’m trendy, but I’m fancy, too.” The method is preferred by hipsters and super stylish millennials looking to set themselves apart in a sea of VistaPrint nightmares, and here’s what you need to know about it:
Letterpress dates back to the 1400s, when it was created as a way to set ink to paper.
Letterpress is all done by hand, often using plates made from polymer.
Thanks to the stamping process, letterpress has a 3D look and feel.
Multiple colors are difficult to achieve in letterpress—or, at least, they take much more time—because each color requires a different plate.
Every letterpressed item will be slightly different, because it’s done manually.
Letterpress ain’t cheap. Business cards can run anywhere from $1 – $4 per card, depending on how many colors are used.
Nevertheless, if you have some extra money to spend, it’s worth it (because you can’t put a price tag on making all your friends/potential employers jealous of your business card game). Here are some gorgeous examples of local work that you can buy ASAP:
Cooling off this hot weekend with some #MilesDavis #Letterpress #BusinessCard printed on 236gsm rag cotton paper. #Jazz #Letterpress #skills #printing #custom #vintage #vintageradio #oldschool #aardvarkletterpress
A photo posted by Aardvark Letterpress (@aardvarkletterpress) on