As part of Souther California’s growing Latino market, Supersonico, a Spanglish music festival will debut this Saturday at the Shrine Expo Hall and Grounds in downtown L.A. with 2 Grammy Award winning bands, alt Mexican rockers Café Tacvba and Puerto Rico’s Calle 13, a band that defies all categories. Local star La Santa Cecilia and Tijuana’s Nortec Collective will join close to 30 musical acts on 3 stages that will feature the rhythms of Latin America: cumbias, reggaeton, boleros, and more mixed with rock and hip-hop.
Cookman (National Records/LAMC) and Goldenvoice (Coachella) endeavor “to see something like Coachella happen for the Latin market,” said Rebeca León, VP of Latin talent at AEG Live/Goldenvoice. Attendees will be able to shop at pop-up stores and take in the art installations while dining at the best and latest food trucks in Los Angeles.
Carnitas El Momo will be serving their artisanal carnitas alongside one of L.A.’s most famous food trucks, the Grilled Cheese Truck and Koolhaus with help cool things down with flavors from their ice cream truck. The Lobos Truck and Say Fish Taco will round out the food truck option at Supersonico. The organizers promise a cutting edge event, but they’ve gone above in beyond in that respect. Supersonico is a reflection of the new Los Angele, one where Spanglish is spoken, tacos rule, and the city’s Latinos now have their own Coachella.
Supersonico, Saturday, Oct. 11, 2 p.m., Shrine Expo Hall and Grounds, 665 W. Jefferson Blvd, Los Angeles. Tickets and more information