On Monday, two weeks after leaked images began circulating on social media, the Los Angeles Rams officially unveiled the team’s new logo.
#NewProfilePic pic.twitter.com/1ab3djxhHe
— Los Angeles Rams (@RamsNFL) March 23, 2020
Intended as a tribute to the Rams’ past uniforms, the new logo features the rams horns in a more geometric form curving around the letters L and A. It’s still blue, gold, and white, but the colors—”Rams royal” blue and “sol” yellow—are more vibrant to represent both history and the California sunshine, according to the a site devoted to the unveiling. The Ram Head, the site explains, “pulls inspiration from the team’s earliest logos.”
With the new release, fans took to Twitter to discuss—and let’s just say they were less than thrilled.
One person compared the new logo to the Internet Explorer logo, while another thanked the Rams for releasing the Chargers’ new logo (ouch!).
Nobody:
LA Rams Logo: pic.twitter.com/2QqpUAWGu6
— jesús 👩🏼⃠ (@gousaes) March 23, 2020
Thanks to the @RamsNFL for releasing the @Chargers new logo! #ramslogo pic.twitter.com/j8i1wc7lJF
— Retro Chargers (@ChargersRetro) March 23, 2020
The hits kept coming. One Twitter user tweeted an image of the words “LAME” with the rams horn around the L.A. letters saying, “My thoughts on the new rams logo. Super Bowl loss to NE hit them hard.”
My thoughts on the new rams logo. Super bowl loss to NE hit them hard. #LArams #ramslogo. pic.twitter.com/DawJW1nHMN
— Dean G (@deanfense12) March 23, 2020
The new LA Rams logo is an absolute travesty 😂. It’s a mix of Internet Explorer and the LA Chargers. I ask you, honestly, what was wrong with the previous logo??? I guess they just want to rebrand. pic.twitter.com/JCiYtsTElS
— Destry Giannonatti (@BlondeBlur07) March 23, 2020
Way to go @rams Congratulations on the new morning news logo. ☕️ #ramslogo pic.twitter.com/07nM7r7x6k
— H8R Nation (@h8r_nation) March 23, 2020
Hey @RamsNFL i created a Logo because the new #ramslogo looks bad. Same colors little different Design. If u like it u can have it. pic.twitter.com/aKjGxY79gL
— Stefan (@SilentSnake84) March 23, 2020
The New LA Rams logo really do be looking like a news channel logo 😂 pic.twitter.com/hOPNkoVGjR
— 24. MAMBA 8. 🦉 (@foeknite) March 23, 2020
The New LA Rams logo really do be looking like a news channel logo 😂 pic.twitter.com/hOPNkoVGjR
— 24. MAMBA 8. 🦉 (@foeknite) March 23, 2020
As if our lives are not miserable enough, we get this: the new Rams corona logo. #rams #larams #ramsnation https://t.co/KCyY7XkDmv
— Dave Hansen (@hansendave) March 24, 2020
BOYCOTT @RamsNFL until they make this the LOGO FOR 2020!!! #rams #LARams #2020 #nfl #football #ramslogo #boycott #LosAngelesRams #losangeles pic.twitter.com/j0qIxK5YR3
— RONNIE CROOK JR. (@RonnieCrookJr) March 24, 2020
Help raise money to change the rams logo. . . Again https://t.co/zbUe5EmNS4
— CHAINING TATUM (@BIG_FUDGE91) March 24, 2020
My thoughts on the rams logo https://t.co/PurHlmsK3r
— RaiderWhiteE (@RaiderWhiteE) March 24, 2020
Other fans took a more helpful tack, executing unsolicited redesigns for the team.
Los Angeles Rams Identity Concept
•••
Ram / LA / Wordmark
•••
Reworked the current mark so that the head creates an 'L', and the horn resembles an 'a.' I wanted to push this so that it wasn't literal but more of a hidden factor, letting the logo speak for itself. pic.twitter.com/3Ac4UcaSQ1— Dylan Winters (@DylanWintersCo) March 23, 2020
If nothing else, the team provided a welcome distraction from our current sports-free lives.
RELATED: Officials Say Los Angeles Memorial Coliseum Could Become a Coronavirus Quarantine Site
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