The Pornhub Awards Return to L.A. for Another Year of Sex Positivity and Big Stars

Adult film stars will vie for the titles of “Tantalizing Twinkie,” “Blowjob Queen, and “Back Door Beauty” at the Orpheum this weekend

This Friday, the adult film industry’s finest will vie for the titles of “Tantalizing Twinkie,” “Blowjob Queen,” “Back Door Beauty,” and more at the second annual Pornhub awards in Downtown L.A.

Last year, the steamy awards show made a name for itself with an aesthetically daring (though somewhat technically challenged) ceremony co-art directed by Kanye West and Willo Perron, featuring performances by Teyana Taylor, Young M.A, and Dana Dentana. This year’s ceremony is expected to be even more star-studded, with a mix of big-name musicians like Ty Dolla $ign and Bad Bunny and cool-kid faves like Kali Uchis, Rico Nasty, Tommy Genesis, and Ian Isiah.

We talked to PornHub vice president Corey Price about out how the high-profile awards show is breaking down sexual taboos and honoring the artistry of adult film. Because, in the words of Rico Nasty, “Who doesn’t love a little porn?”

Pornhub has been doing more events that feature young, interesting celebrities and artists in recent years. What’s the goal of this strategy? Is the site in the midst of a rebrand?

We enjoy supporting celebrities and artists who are exploring new and creative ways of portraying sexuality through their work. It’s been incredibly exciting to see their visions brought to life whether at the Pornhub Awards or through some of our other campaigns and initiatives, and we are looking forward to working with even more celebrities and artists in the future.

How exactly will the winners of these awards be selected?

We use algorithms to determine Pornhub Awards recipients, but our Pornhub users and fans are also encouraged to have a say in the outcome by casting votes for their personal favorites in the various fan-voting categories. Fans can vote exclusively on our official awards website.

The categories span a wide range of sexualities and interests. How does inclusivity factor into Pornhub’s mission?

Our goal is to be as inclusive as possible and cater to various gender identities, sexual orientations, etc. We offer a broad spectrum of categories to ensure that we offer something for everyone and they keep coming back for more.

Last year’s awards were co-creative directed by Kanye and Willo Perron. Who was in charge of this year’s awards, and what can viewers and attendees expect visually and creatively?

Willo Perron is returning as our Creative Director this year. We have some really exciting musical performances on deck for this year’s show. In fact, we just announced that Grammy-nominated R&B singer/songwriter/producer Ty Dolla $ign will join our star-studded lineup of performers, which also includes Bad Bunny, Ian Isiah, Kali Uchis, Rico Nasty and Tommy Genesis. Also, famed British art director and graphic designer Peter Saville designed our award statues this year, which evoke the chemistry of erotic attraction.

There has been a push to strip the stigma away from sex work in recent years. How does having an awards show that honors members of the porn industry factor into that conversation?

As Pornhub has gone more mainstream so too has the concept of sex work, thus making the negative stigmas often associated with it less taboo. Through our various initiatives like the Pornhub Awards, Visionaries Director’s Club and our creative campaigns we’ve been able to penetrate more mainstream verticals – including fashion, music and philanthropy – and expand into areas beyond conventional perceptions of adult entertainment.

Bella Thorne will reportedly be awarded the “Vision award.” What does it take to be a porn visionary? Can you tell me more about the Visionaries Director’s Series?

Pornhub’s Visionaries Director’s Club features debut films by unexpected guest directors to diversify porn production and help create more varied content with multiple types of viewers in mind to appeal to our diverse global audience. Our visionaries are artists who are out there becoming voices for change for the next generation by creating genre-defying content. It was a pleasure working alongside Bella to debut her film, “Her & Him” and we’ve previously worked with boundary-pushing musical artists Young M.A and Brooke Candy for films in our Visionaries Director’s Club series.

Last year’s awards included a number of technical difficulties. Did Pornhub work to address that this year?

There’s a first time for everything! We learned a lot from our first-ever awards show last year and are working out the kinks to make sure that this year’s show will run smoothly.

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