Netflix is Testing Out New Feature to Crack Down on Password Sharing

The streaming giant will test out its ”add an extra member” feature in Chile, Costa Rica, and Peru over the next few weeks
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In an attempt to prevent people from mooching off other people’s Netflix subscriptions, the streaming giant is testing out a new fee structure that will require account holders to pay an additional fee for users outside their households.

According to Netflix’s terms of use, a subscribers’ account “may not be shared with individuals” beyond their household, although the practice of password-sharing has been widespread. Last year, the company started exploring ways to continue allowing subscribers to share their logins in a more secure way, “while also paying a bit more,” Chengyi Long, Netflix’s director of product innovation, said in a statement.

Netflix will test out its “add an extra member” feature in Chile, Costa Rica, and Peru. Customers with Netflix’s standard and premium plans will be able to add subsidiary accounts for up to two people they don’t live with, each with their own profile, login and password, and personalized recommendations—for less than the cost of a separate Netflix subscription.

The cost for adding a sub user is 2,380 CLP in Chile, $2.99 USD in Costa Rica, and 7.9 PEN in Peru, according to Netflix.

Netflix will also be testing out the ability to let subscribers transfer profile information to a new account or subsidiary account—keeping the viewing history, “My List,” and personalized recommendations.

Depending on how the test period goes, Netflix may expand the new features to other countries and make them a permanent part of the service, but it’s too soon to tell.

“We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world,” Long said.

“We recognize that people have many entertainment choices, so we want to ensure any new features are flexible and useful for members, whose subscriptions fund all our great TV and films.”

The news arrives roughly two months after Netflix announced its latest price increase.


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