At first, the concept behind LACMA’s first-ever Kickstarter might seem a bit strange. The goal is to raise money to transport El Nuevo Museo de Arte Contemporáneo, the world’s smallest contemporary museum, almost 3,000 miles to LACMA. Why does a big museum need a small museum, you might ask? Because the project sounds really cool, that’s why.
NuMu normally resides in Guatemala City and can hold a maximum of four visitors at a time. It’s an artist-led endeavor that has been open since 2012. But this year, the plan is for the egg-shaped former drive-thru kiosk (appropriately, it sold eggs) to hit the road and make an impressive two-week journey to Mid-Wilshire.
The funds will help NuMu stop in cities along the way (including Oaxaca, Laredo, and Joshua Tree), where people will be able to check out a sound installation by Guatemalan composer Joaquín Orellana. Once it arrives in Los Angeles, NuMu will be open to the public at LACMA from September 2017 to February 2018.
LACMA launched the Kickstarter on the June 7, with the goal of raising $75,000. So far they’ve raised more than $17,000, with 24 days remaining. Backers can receive all sorts of swag, including an “Egg-citing Tote Bag,” an “Egg-cellent T-Shirt,”—or, for pledges of $5,000 or more, an “Egg-Salad Picnic and Group Tour with a Curator.” (Non-egg salad options will also be available.)
Check out #NuMu2LACMA to follow the Kickstarter’s progress.