Jenny Holzer Wants You to Vote for Your Life

The icon artist unveils a mobile billboard in Little Tokyo

In case it’s escaped your attention (there’s literally no way it’s escaped your attention), there is a midterm election taking place on November 6. Across the U.S., politicians, artists, and entertainers of every ilk are using their high profiles to mobilize voters, particularly young voters and the chronically disenfranchised and disengaged. Now Jenny Holzer has joined their ranks.

The iconic text artist partnered with March for Our Lives to create a mobile electronic billboard on the side of a double-decker bus. At 5:30 this evening, the bus will pull up to the Geffen Contemporary at MOCA in Little Tokyo (152 N. Central Ave.) for the Vote for Your Lives Rally, part of For Freedoms 50 State Initiative, which has partnered with artists to create outdoor activations all over the U.S.

Besides being a billboard, Holzer’s bus—emblazoned with messages in LED lights—also serves as a discussion platform for speakers and performers including musician and activist Madame Gandhi, Alex Ebert of Edward Sharpe & the Magnetic Zeros, Jammal Lemy of March for Our Lives, Bamby Salcedo of [email protected] Coalition, and others.

Check out more images of Holzer’s project below.

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