The Broad museum doesn’t open to the public for three more days, but the 12,000-squre-foot Grand Avenue institution has already made a splash. Some 85,000 advance tickets have been reserved on the museum’s Web site, and journalists from around the country descended upon downtown today for an introduction to the space from philanthropist and art collector Eli Broad, founding director Joanne Heyler, design architect Elizabeth Diller (of Diller Scofidio + Renfro), and Mayor Eric Garcetti.
“I hope people get in the guts of this building, because it takes a few visits to understand it, to feel how it both reflects a place where we always have a beautiful face to the world—we’re Los Angeles—but also we have deeper meaning the more you get to know us, and the more you get to know the city,” said Garcetti. “I think this museum very much reflects that.”
After opening remarks, the museum’s doors were opened, and the crowd let out a little cheer. Inside, guests toured two floors of gallery space currently featuring more than 250 works by 60 artists selected to represent the breadth of the Broads’ collection. Sculptures by Urs Fischer and Robert Therrien flank an escalator on the ground level; contemporary pieces by Jeff Koons, Damien Hirst, Glenn Ligon, Ed Ruscha and other artists fill out the third floor. General admission to the museum, which will be open every day except Monday, is free. So is this first look inside: