Corso Marketing Group Continues to Raise the Experiential Bar with 2023 Coachella Weekend Programming and Partners Inclusive of Zenyara Estate, Heineken, Adidas and AEG

Produced by Corso Marketing Group, the world recognized ZENYARA Estate hosted incredible events to dominate weekend 1 surrounding the Coachella music festival.

Produced by Corso Marketing Group, the world recognized ZENYARA Estate hosted incredible events to dominate weekend 1 surrounding the Coachella music festival. TAO Desert Nights presented by Jeeter led the Friday series, and proprietary programming led by CMG with Framework, with Saturday highlighted by Desert Dreams featuring Rufus Du Sol and an epic Sunday night performance by KEINEMUSIK, presented by Tequila Don Julio, Heineken and Red Bull. A slew of talent was in attendance all weekend such as Diddy, Diplo, Alessandra Ambrosio, Tobey Maguire, Olivia Culpo, Becky G, G-Eazy, Irina Shayk, Skeet Ulrich, Zoey Deutch, Stella Maxwell, Post Malone, and Leonardo DiCaprio, to name a few.

TAO Desert Nights featured a performance from Tale of Us along with a DJ set by Ariel Vromen set to a laser light show, while the Red Bull Air Force team sky dived into the party and skimmed across the water of the Zenyara beach, followed by a drone light show by Jeeter captivating the 1,200 partygoers on the 70,000 acre estate.

Rufus Du Sol performed a 3-hour DJ set on Saturday during Desert Dreams. Photo by Corso Marketing Group

Following a captivating set by Cassian, Rufus Du Sol performed an incredible 3-hour DJ set on Saturday during Desert Dreams, paired with their own worldwide hits. The entire estate of partygoers danced into the wee hours under the stars and a sky filled hologram show. Attendees sipped on Tequila Don Julio cocktails inclusive of 1942 and their new Rosado, Heineken Silver, and late-night fuel by Red Bull. On Sunday, April 16th, CMG and Framework presented a headlining performance by KEINEMUSIK.

The Zenyara Estate. Photo by Corso Marketing Group

CMG remains Goldenvoice and AEG’s official annual partner for off-site events, focused at ZENYARA luxury estate. CMG leads all event planning and programming at the impressive ZENYARA over both weekends, with weekend two set to include SHEIN Zeuphoria, TAO part two, and Hot Since ‘82. ZENYARA® is an impressive 70-acre desert estate located in the heart of the Coachella Valley, whose recognition continues to gain visibility through the work of CMG, since 2018 when the estate first debuted. An unmatched oasis and uber exclusive destination, ZENYARA achieves continuous global recognition for its design and ground offerings. Through the amplified marketing work of CMG, ZENYARA continues to gain notoriety as the most desired, exclusive location to celebrate the festival for those in the know. The deluxe property features an aquatic wonderland complete with a white sand beach, front entry mote, boating path with full array of watersport options, and the resort-style pool offers a wow-factor like no other Coachella Valley property. The luxurious main house structure is surrounded by guest casitas that border the man-made lake.

“We cannot help ourselves to continue making our after parties the most anticipated year after year. Desert Dreams with Rufus Du Sol, Tale of Us, Keinemusik, Gordo, Fisher, Kaytranada, Hot Since ‘82 and more make every night at ZENYARA® estate the next level. We are also very fortunate for our partners Framework for talent bookings, TAO, Wynn, Tequila Don Julio®, Heineken® Silver and Red Bull®, as they make it all possible. Most of all, kudos to the CMG team of creators, producers, thinkers and doers!  – CMG Founder and CEO, David Corso

CMG is a strategic creative agency that continues to elevate as an industry leader and driving force behind the most buzzworthy of experiential collaborations. With over twenty years of industry experience, they provide high level creative moments to captivate guests. Through their expert team of creators, Corso Marketing Group delivers results and out of the box event activations surrounding Coachella year after year.

Bad Bunny x Adidas collaboration, Photo by Corso Marketing Group.

CMG has also been a primary partner of Goldenvoice for over two decades, since the inception of the Coachella Valley Music and Arts Festival, acting as the Agency of Record for three Coachella Festival annual sponsors inclusive of Heineken, Adidas, and Red Bull. This year the activations include Heineken House which is a mini festival within the festival with two weekends of artist performances set in a dedicated structure, and an absolutely gorgeous and eco-friendly Adidas Campus x Bad Bunny collaboration on the grounds, consisting of a 500 sq ft base covered in 50,000 florals inclusive of 60 different varieties, with custom logo-shaped construction. The entire 8,000-foot structure is a collective of moss, floral and plant varieties to compose its incredible appearance, certainly a focal point of this year’s festival.