The start of spring means celebrities and influencers alike are preparing for their treks to the desert to celebrate music, fashion and art during the two back-to-back weekends of the Coachella Valley Music and Arts Festival and the weekend of Stagecoach, Coachella’s country music sister.
This year’s festival-goers will see acts such as Bad Bunny, BLACKPINK and Frank Ocean headlining the main stages. However, outside of the Empire Polo Club grounds, major brands are once again sponsoring parties—the kind that Leonardo DiCaprio, Paris Hilton and Jared Leto often attend.
Major events, such as Nylon House, Neon Carnival and Revolve Festival, have already announced their dates, along with the partnerships making them happen.
Keep reading to find out where the stars will be partying in the desert.
Thursday, April 13, 2023
London Alley x Playboy After Dark
First up, creative production studio London Alley is bringing Playboy After Dark back to Indio for the brand’s 70th anniversary and the kick-off all of the festival. The exclusive affair will take place at The London Alley Estate. Taking inspiration from the brand’s iconic 1970s variety show, guests can also expect a live DJ set by DJ Pee .Wee (Anderson .Paak), surprise performances, giveaways, food from Verse LA, drinks and so much more!
Friday, April 14th, 2023
Clinique Hydration House At Coachella Festival
For the first time ever, Clinique is hosting a centralized hub for influencers, tastemakers, and attendees to discover the brand’s ultimate hydration dimension: the Clinique Hydration House. From Friday, April 14 through Sunday, April 16, Clinique invites guests to beat the desert heat and reenergize by quenching their skin’s thirst with the brand’s superstar moisturizers. The activation will include a pool party, one-of-a-kind skincare-inspired installations, photo opportunities, a glow bar, gifting and DJ beats by Coco and Breezy (April 14), Tay James (April 15), and Brittany Sky (April 16).
Clinique will also be the exclusive skincare sponsor for the Day Club Palm Springs pool party series during weekends one and two of the renowned music festival (April 15-16, April 22-23). The ticketed event is open to the public and music festivalgoers, and will feature a moisture bar, gifting stations, photo moments and more
818 Desert Outpost
818 Tequila is heading to the desert for the second year in a row! This year, in addition to being the official tequila of REVOLVE Festival, the brand is hosting their own 818 Outpost during Weekend 1 which will include free festival essentials (including special items from Kylie Cosmetics, Lemme, Emi Jay, Revolve, Vacation, Tower 28 and more), limited-edition 818 festival merch for sale (last chance to snag this coveted collab with Cherry LA) and photo opps galore – the perfect one-stop festival shop before heading to the grounds! All items while supplies last.
The 818 Outpost is free to attend; guests can sign up here to learn more. *All guests must be 21+ to attend
Soho Desert House
Soho House is bringing Soho Desert House back to Coachella Valley, popping up on Weekend 1 (April 14-16) from 12-7 pm daily. Soho Desert House will be located six miles from the festival site and access for members and guests includes unlimited food and beverages (yes, that includes everyone’s favorite house cocktails), DJ sets and more.
Soho House members and friends are encouraged to log into their accounts or through the Soho House app to access preferential rates; non-members may purchase access here.
NYLON House, Presented By Samsung Galaxy
NYLON House Presented by Samsung Galaxy will touch down in the desert to beam guests to an extraterrestrial planet of pop culture, inviting them to explore experiences that champion freedom and expression while bouncing to the beats of today’s most relevant established and rising DJ’s. Alesso (sponsored by Patrón) will spin the headlining set; next up will be Carlita, who will be joined by Diplo later in the show. The event will bring together a curated guest list of fashion, music and pop culture’s cool kids for a mind blowing evening of music, art installations, and beyond.
While NYLON House will be an invite-only event, there will be a select number of VIP tables available for purchase through Wynn Nightlife.
TAO Desert Nights Presented By Jeeter
Tao Group Hospitality announced its return to the desert for TAO Desert Nights Presented by Jeeter. The invite-only event will take place on both April 14 and 21 at a private estate in Coachella Valley less than two miles from the festival grounds. Guests will enjoy a vibrant outdoor nighttime afterparty with world-class DJ performances, special appearances, a makeup and accessories after-hours glam bar,a photo booth, food, and specialty Casamigos cocktails as well as drinks from Heineken, Remy, Cointreau, Mount Gay Rum, Botanist, Fever Tree, Ketel One, Red Bull and evian.
Saturday, April 15th, 2023
REVOLVE Festival in Partnership with h.wood Group
The star-studded REVOLVE Festival will return for its sixth year on Saturday, April 15 and Sunday, April 16, offering trending fashion from REVOLVE, emerging music from today’s hottest artists and a 15-foot sunken UFO. Guests will also enjoy cocktails provided by Kendall Jenner’s 818 Tequila, beverages by Onda Tequila Seltzer by Shay Mitchelland other food and beverage options by LA-based market Erewhon, Raising Cane’s and Beyond Meat, among others.
CAMP POOSH by Kourtney Kardashian Barker
The Poosh-style summer camp will take place April 13-17, aligning with the first weekend of the festival. Over 15 influencers will be staying overnight at the property Thursday through Sunday, with the main event happening on Saturday (1 to 5 pm). Poosh will create the ultimate, throwback summer camp experience with musical performances, camp activities, immersive installations, pre-festival glam (including piercings and tattoos), a variety of Poosh-style food trucks and bar activations, plus festival prep and recovery. In partnership with The h.wood Group, the Camp Poosh experience will be an invite-only event with 500 guests expected to attend, including tastemakers, influencers, celebrities, and friends of the brand.
Poosh “Campers” are invited to interact in immersive brand activations with gifting and experiential touch-points throughout, enticing attendees to share their VIP experience through social media. A curated group of Camp Poosh influencers will also be live streaming with Amazon-Live throughout the weekend. Guests can explore the various immersive content moments, including a nostalgic summer camp bunk installation by Slip Silk. Hulu will be on-site and partnering with Jon Boy for an exclusive tattoo and permanent bracelet experience. Guests can also opt for belly chains or ear piercing by ByChari featuring custom earrings designed by Poosh. Lonely Ghost x Poosh are collaborating on custom-made merch that will be available exclusively at Camp Poosh. Overnight campers will have styling options all weekend long from some of Poosh’s favorite fashion brands that include DSW, Lee Jeans, With Jean, and Steve Madden. Campers will be pampered with Poosh-approved glam, including ‘90s-inspired hairstyling by Shark Beauty, the official hairtool partner. Afterwards, guests can enhance their new look with hair wraps, beads, or gems at the Hair Garden by Aveda, Poosh’s official haircare sponsor. Throughout the event, Eucerin US will act as the official suncare sponsor, keeping guests’ skin nourished and protected from the desert sun. After shopping at the Camp Store, attendees can DIY an iconic ‘90s Caboodle to house their Poosh-approved goods. Thanks to Shipstation, guests will be able to send their gifts home directly from Camp with ease. Campers will enjoy cocktails provided by 818 Tequila and Plant Botanicals Vodka. For the alcohol-free campers, we’ll have a custom, pre-roll joint bar by the experts at Drew Martin, as well as a non-alcoholic spirits bar by Boisson filled with a curated menu of spirits, wines, and ready-to-drink options. Poosh’s official energy drink partner, Celsius, will keep campers energized with the newest addition to their Vibes collection at an epic poolside oasis. For a sweet treat, guests can indulge in SmartSweets healthy, vintage candy shop and step into the Rite Aid’s Thrifty Ice Cream Shop featuring Poosh-approved ice cream flavors. Kardashian favorite chef, Chef K will be providing bites for VIP guests and additional onsite food partners include Monty’s Food Truck, Daring Plant-Based Chicken, Bun B’s Trill Burgers, 5 Elementos Mexican, and functional mushroom treats by Alice Mushrooms. Other weekend sponsors include: Polaroid, Anastasia Beverly Hills, Big Joe’s, Drink Loverboy, Pressed Juice, Poppi, Snoop Dogg’s INDOxyz, Camp Craft Cocktails, Kurvana, Igloo, and Frigidaire.
The Zoe Report and Rachel Zoe will host its seventh ZOEasis, a midday desert oasis of style and self care on Saturday, April 15th. DJ Pamela Tick will bring the vibes to the event as the exclusive act at ZOEasis.
Ketel One Botanical Spritz Oasis
Ketel One Botanical is holding a sweepstakes in which one grand prize winner (and three friends, all of whom much be 25 or older) will win a stay in a “spritzified” private residence during Coachella’s second weekend, along with VIP tickets, airfare, local transportation and more. But during the first weekend, the company is hosting a private event at the the “Spritz Oasis” when members of the media friends can check out the space, grab a cocktail and enjoy other surprises.
Neon Carnival will return to light up the desert night sky for a 12th year on April 15. The coveted outdoor dance party (created by Brent Bolthouse and producing partner Jeffrey Best) will welcome back the biggest names in entertainment and lifestyle to its all-grassy knoll—spanning the length of three football fields—which will be filled with carnival-style games and amusement park thrills for festivalgoers. Neon Carnival resident DJs Ruckus, Kayper and Mel Debarge will also return to the iconic event to keep the party moving into the early hours the next morning.
Sonic Desert Party x Coca-Cola Creations
Sonic Desert, a mystical oasis presented by Coca-Cola Creations will be held at a private ranch estate in Thermal, California, within minutes away from the Coachella festival grounds, on Saturday April 15th. The event will feature a flavorful portfolio of their limited edition beverages under the iconic Coca-Cola trademark lended by new expressions, driven by collaboration, creativity and cultural connections. Through the limited-edition, sequential releases, Coca-Cola Creations showcases new products and experiences across physical and digital worlds.
Participating partners include Grazia Magazine, Kumo Luxe haircare, Owl’s Brew great tasting clean boozy beverages, authentic wood-fired pizza by Dang Brother Pizza, and Drip IV Therapy’s on-demand vitamin-infused blends formulated with science-backed therapies to optimize repair, recovery, and rehydration. For Weekend 1, the hottest one-day pool party destination will feature a live celebrity deejay performance by DJ Roxy Ferrari and other special activations.
Cap’n Crunch’s 60th Birthday Bash
The Cap’n’s birthday bash, dubbed “Cap’n’s Cove,” will feature live performances of fan-favorite original hits and a special birthday serenade to the Cap’n from event host Reneé Rapp, plus an epic all-vinyl DJ set from DJ PEE .WEE (a.k.a. Anderson .Paak). In addition to these performances, fans can celebrate their weekend in true Crunch style while munching on Crunch-inspired brunch items, sipping on drinks from the Galley Bar, glamming up their festival fit at the customization cabana, checking out merch released exclusively in honor of the Cap’n’s 60th birthday, or enjoying experiential art installations! Plus, the first 500 guests to check in at the event will receive one free drink ticket on the Cap’n!
Entry is free – fans (21+) just need to visit https://capnscove.com
Interscope’s Coachella Party
Interscope will return for its annual Coachella celebration with a private event in Palm Springs on Saturday April 15th. Now in its seventh year, the event has quickly become one of the most anticipated parties of the weekend, attended by Interscope and festival artists alike. Past attendees have included Lana Del Rey, Jared Leto, FINNEAS, Ari Lennox, Zedd, OneRepublic, Machine Gun Kelly, Benny Blanco, Tierra Whack, Tame Impala, Shenseea, Stormzy, and many more.
Joining as chef once again is Mason Hereford, of the James Beard-nominated restaurant Turkey and the Wolf in New Orleans. Among many other accolades, Turkey and the Wolf has been hailed as one of the “Most Important Restaurants of the Decade” by both GQ and Food & Wine, and as “America’s Best New Restaurant” by Bon Appetit. Guests this year will be able to enjoy beverages and snacks provided by PATRÓN EL ALTO Tequila, Pringles®, vitaminwater®, Heineken® Silver, and Rabble Wine, giveaways by American Express and LANEIGE, and sound by Sonos.
All Weekend Long:
STURDY. Oasis Hydrated by Liquid I.V.
Seeking refuge in the desert? We’ve got your oasis right here. In partnership with the #1 powdered hydration brand, Liquid I.V., STURDY. is hosting STURDY. Oasis Hydrated by Liquid I.V. a one-of-kind immersive experience that puts music and fans center stage with a highly influential crowd. It’s the can’t-miss three-day hang of Weekend 1, featuring custom art installations, relaxed vibes, and live performances, all set against a gorgeous lakeside backdrop.
On Friday, April 14 – April 16 in Thermal, CA, STURDY. makes its inaugural visit to the desert, a debut that’s over a decade in the making. From fresh-faced GA attendees to seasoned valley vets, founders Kevin Henry, Tyler Henry, and Adrian Martinez built STURDY. into one of the world’s leading multidisciplinary creative studios, fueling iconic productions for its many high-profile artists and brands. Now, the creative collective is leaving its own footprint during the festival with an incredible event backed by partners Liquid I.V., PATRÓN EL ALTO, Stem, Al Tun Tun, Offsunset, Integral Studios, and more.
STURDY. Oasis Hydrated by Liquid I.V. kicks off Friday night with Que Calor, celebrating Bad Bunny’s monumental moment as the first Latin artist to headline the festival. Top Latin DJs are set to soundtrack the desertscape with the Latin rhythms and moods that have taken pop culture by storm, immersing guests in eclectic regional beats and vibrant curation. On Saturday, enter the Oasis for Afro House, an all-night dance party focusing on sounds from Afro Beats’ top DJs and artists. It’s a chance to recognize the impact African artists have made across worldwide arts and culture, with DJs spinning Afrobeat sets into the night. The event eases into Sunday with an inviting exclusive elevated brunch, where guests can break bread and relax amid live music and immersive activities.
April 28-30th, 2023
Guy Fieri’s Smokehouse
Stagecoach Festival will be offering Smokehouse Cooking Demos with Guy Fieri on each day of the festival. It’s the celebrity chef’s fourth consecutive year bringing “Flavortown” to the desert, and his 2023 line-up will offer fans the chance to see some of the hottest artists and high-profile names.
Fieri will host cooking demos with Old Dominion, Jon Pardi, Lainey Wilson, Bailey Zimmerman and ZZ Top, among other. And, the nation’s finest BBQ pit bosses will be serving up barbecue from across the country at Guy’s Stagecoach Smokehouse.
“Hitting the desert for Stagecoach is one of the high points of my year,” said Guy Fieri. “Killer music, real deal bar-b-que and even cookin’ it up with some of my favorite artists…it doesn’t get much better than that!”
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