Before the pandemic, Costa Mesa-based Vans frequently sponsored large events and concerts, particularly through its House of Vans music venues and pop-ups. Like so much else, those venues and events have now been dark for nearly a year–until now. Today, the brand launched Channel 66, a livestream network that will bring in musicians, artists, and other creatives, to produce shows inspired by throwback public access TV programming, if public access were really cool.
Broadcasting out of Vans DTLA, along with sites in Chicago, New York City, and Mexico City, the bilingual Channel 66 will go on air every weekday starting at 8 a.m.
“As distance and separation from others has become an unfortunate reality for everyone across the world, Vans strives to cultivate Channel 66 as a place where audiences from all walks of life can come together to find inspiration,” a statement from the company says.
Programs will include live DJ sets from talent like Japanese Breakfast and Duckwrth, along with conversations and live performances. Friday nights will bring live concerts from what Vans dubs “marquee” performers.
The Channel 66 roster of L.A.-based programming will warm the hearts of many who have missed the city’s music scene.
Shows include Hyphenate, a program of “curated music and conversations” with Randy Randall of No Age, and All Ages Show, an exploration of L.A.’s DIY and punk scene history and present hosted by Sam James Velde. Bounce Distro Radio takes a look at L.A. roller rink culture and music. There are programs linked to Zebulon, Dublab, Record Club L.A., Chulita Vinyl Club, Stones Throw, and Viva! Pomona.
And, GZA has a show where he plays chess with guests, because GZA was into chess before it was cool.
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