California has been through more than a few official license plates over the years, and now there’s another one added to the mix—an all-pink plate (someone should probably let Angelyne know). A group of women came up with the idea as a way to promote early detection of breast cancer, and they’ve been fighting to make the plates a reality for years. They’re finally getting close.
The DMV requires 7,500 pre-orders to start printing the plates, and currently around 6,380 have been ordered. Until that goal is met, the plates are free with the promo code PINK (they normally cost $50). As with other specialty plates, an additional $40 is added to your regular registration fee after the first year. A portion of those funds will support Every Woman Counts, which provides free breast exams and mammograms to underserved women in California.
The only downside to all this: The production process—as with anything involving the DMV—is excruciatingly long. Once you’ve ordered a plate, you might have to wait up to a year to receive it.
Thomas Harlander is a staff writer at Los Angeles magazine. You can follow him on Twitter and Instagram. He recently wrote: Disneyland Just Changed Their Ticket Prices, and You’re Not Going to Be Happy About It