Bumble has built an empire of female-centric apps, aiming to help women feel confident in finding dates (classic Bumble), making new friends (Bumble BFF), or networking with professional contacts (Bumble Bizz). Now the company is breaking out of your phone and into real life with the Bumble Hive. The cheery yellow-and-coral pop-up is designed as a safe space for meeting with new people while co-working, grabbing a drink, or attending an activity or panel discussion.
Bumble Hive L.A., running at 8441 Melrose Place from February 1 to March 25, is the third iteration of the app’s attempt to project itself into the physical realm, following previous events in New York and London.
By day, the Hive leans on the concept of the career-focused Bumble Bizz (there are murals on the walls with slogans like “Be the CEO your parents always wanted you to marry” in case you forget), offering free co-working spaces and panels on entrepreneurship, computer programming classes, and break-out sessions for women in business. Speakers will include Goop CEO Gwyneth Paltrow, fashion designer and entrepreneur Rachel Zoe, Majordomo executive sous chef (and Trois Mec alum) Debra Keetch, and a roundtable facilitated by [email protected]
In the evenings, it’s time to socialize, meeting new people in the bar area or patio. There might be free burgers from Shake Shack, cocktails by Casamigos Tequila, make-over stations by PRIV, or assorted brand activations by Bumble’s corporate partners, including Amazon Prime, Postmates, Lyft, Birchbox, and UrbanStems.
Admission to the Bumble Hive is free and no reservations or tickets are required, though guests do need to be at least 21 and will be asked to display an active Bumble profile to enter. A full schedule of programing will be posted online.
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