When Academy opens this weekend, it’ll be both brand new and instantly familiar. The nightclub is a joint venture of two well-known players, Insomniac and Exchange L.A.
Insomniac, founded 24 years ago, was a major influence on the rise of mainstream EDM culture. The company launched its first Electric Daisy Carnival music festival in L.A. in 1997, and has since seen it grow into a global phenomenon, with events from São Paulo to Tokyo, and an annual three-day Las Vegas festival attended by some 400,000 people (it’s the largest multi-day music festival in North America). In addition to EDC, Insomniac, which entered a creative partnership with entertainment giant Live Nation in 2013, hosts other festivals and events, particularly around Southern California.
In recent years, Insomniac developed a relationship with the Exchange L.A. ownership, collaborating on almost 600 events at clubs around L.A. Now, they’re cementing that partnership with a full-time venue. The Hollywood space, formerly the nightclub Create, has been renovated and updated with state-of-the-art lighting and sound, promising what they term an “immersive dance floor experience”—something the Exchange team knows well, running a club that has been ranked on DJ Magazine‘s “Top 100 Clubs in the World” list for the last four years.
Given Insomniac’s clout in both L.A. and Las Vegas, Academy would seem set up to attract a high caliber of local and touring talent. Their initial schedule of events boasts a grand opening party with superstar sister duo Krewella and a slate of upcoming performances including Canadian EDM pair DVBBS, Dutch progressive house and trance DJ Sander van Doorn, and Grammy-winning Lana Del Rey collaborator Cedric Gervais.
Academy, 6021 Hollywood Blvd., Hollywood.
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