Who Was that Get-Rich-Quick Guy Who Used to Advertise in L.A.?

A blast from the past

For answers to more of your burning questions, visit the Ask Chris archive.


I used to see newspaper ads for a get-rich-quick system by a used-car pitchman in L.A. What was that?

Joe Karbo sold horse-racing tips, Salton Sea real estate, and used cars on TV before writing The Lazy Man’s Way to Riches in 1973. Millions sent in $10 for his self-improvement ideas, which included yoga, positive thinking, and mail-order schemes. Karbo said each book cost him 50 cents, so you can see where the riches came from. “I’m a frustrated actor,” he once told this magazine. “That’s how I got into the whole thing.” Karbo died during a TV interview in 1980.


RELATED: These 13 Innovations Changed the World—and They All Originated in L.A.


Stay on top of the latest in L.A. food and culture. Sign up for our newsletters today.

Facebook Comments