Eddie Sotelo, known more commonly as radio personality Piolín, has found himself out of a job: This morning, Univision spokeswoman Monica Talan confirmed the cancellation of his hugely successful Spanish-language morning show, “Piolín Por La Manana.”
The show, which was broadcasted on dozens of stations in more than 20 states, was known for its host’s political sway as much as his boisterous, irreverent style of comedy: Sotelo singlehandedly galvanized 500,000 protestors into action, all of whom took to the streets to challenge anti-immigration reform.
Though Sotelo’s show is ranked the number one Spanish-language syndicated morning show in the nation (“El show #1 en el pais,” as his advertisements read), the Los Angeles Times thinks stiff competition might be to blame for its demise. Last month, Arbitron reported “Piolín Por La Manana” falling behind in the L.A.-Orange County market, where Ricardo “El Mandril” Sanchez’s program of regional Mexican music on radio station KLAX-FM (97.9) took the number one spot.
Less than a month ago, Giselle Fernandez sat down with Sotelo as part of our Big Shots series in what has come to be one of his last interviews before “Piolín Por La Manana” was dropped. He is the latest casualty in Southern California’s war on popular radio hosts, joining the ranks of Madeleine Brand and Harry Shearer. Perhaps like them, this “Tweety Bird” will find another place to land.