The Screen Actors Guild may have forced Donald Trump’s resignation, but that doesn’t mean 45 is out of options to milk his overly dramatic persona. Ex-presidents pull in wads of cash for book advances and speaking fees, and the twice-impeached insurrectionist could still launch his own network, digital newsletter, or podcast. But he’d need the services of a Hollywood superagent to do so. At the moment, it’s unclear if any big agency would sign him.
CAA insists it will have nothing to do with ex-Trump officials, but that doesn’t mean other agencies won’t sign them on the down low. Trump was repped by golf buddy Ari Emanuel, cochief exec of WME, for his Apprentice deals. WME also stepped in and purchased the Miss Universe contest when Trump had to dump it.
“There’s a lot of money in politicians now,” a UTA agent tells Los Angeles. “In the Trump age, politics morphed into the new reality TV show. Political stars get big social media numbers; actors aren’t the cash cows they once were. We go out and recruit political stars, present and future, though it’s a lot easier to rep Democrats than Republicans.”
There’s some precedent for secretive post-POTUS signings. When Barack Obama exited office in 2016, CAA superagent Bryan Lourd is said to have advised him, paving the way for both he and Michelle Obama to land lucrative Netflix and book deals. CAA now reps hot, young politicos like Beto O’Rourke, former U.N. ambassador Susan Rice, as well as Joe Biden and Kamala Harris.
UTA reps Trump cyber-security expert Chris Krebs and Trump turncoat Anthony Scaramucci, as well as former Ohio Governor John Kasich and Stacey Abrams. When she’s not working to flip Georgia, Abrams is a prolific romance writer; her ninth book is out in May. New York mayoral candidate Andrew Yang is also said to be sniffing around for a book contract.
TV-ready Trumpers like Kellyanne Conway and Nikki Haley will likely wind up with lucrative deals. Santa Monica’s Stephen Miller will not.
What Dems are agencies courting? “Everybody wants AOC!” says a WME source. “Women on college campuses are obsessed with her.” Pete Buttigieg was on CAA’s radar for two years before he signed on. Dr. Fauci, when he’s less busy, has tons of opportunities, as do Raphael Warnock and Jon Ossoff, Georgia’s against-the-odds Democratic senators. And if he gets recalled, Gavin Newsom will be the new Katie Hill.”