The South Bay’s Play for L.A.’s Hipster Heart


Want to see the future? Dive in to The Brand New L.A. Week at! Inspired by “L.A. on the Verge”—a far-reaching guide to the big boom transforming the Los Angeles that appears in our June issue—we’ve prepared five days’ worth of stories about the city’s exciting next chapter. How will L.A. look, work, and even taste in 2020 and beyond? Read on to find out.

The South Bay is known for many things: beautiful beaches, abundant nightlife, and hordes of fraternity bros. It is not though, seen as a haven of hipsterdom a la Silver Lake, Echo Park, or even nearby Venice. But the mustache- and blunt bang-set is destined to be lured to this lovely enclave by the ocean, and soon. How can we be so sure? By counting these tell-tale signs:

ZooeyZooey’s there:
Hipster poster-child and New Girl/ 500 Days of Summer star Zooey Deschanel recently bought a very traditional house in quite traditional Manhattan Beach. Nothing vintage about this Cape Cod-style house (with a darn lovely kitchen), but we’re sure Deschanel will bring her quirky charm to this spot right off of Sepulveda.

It’s bike friendly:
The South Bay has always been amenable to beach cruisers, but thanks to new cycling infrastructure, the fixies may come, too. Lots of sharrows sprouted up along South Bay streets, while Harbor Drive in Redondo Beach is getting its own separated bike lane.

Craft beer is everywhere:
As reported previously, the South Bay now has more breweries per capita than any other neighborhood in the Southland. The Stand Brewing Company started it off in 2009 with a brewery and taproom in Torrance. El Segundo Brewing Company, Monkish Brewing Company and Smog City Brewing Company (the latter two also in Torrance) followed in quick succession. While the South Bay’s beach bunnies may be cool with craft beer, this beverage is really the drink of choice of the indie crowd.

So are restaurants with more than poppers and Bud on the menu:
The South Bay is now home to the kinds of upscale restaurants hipsters crave. Manhattan Beach is leading the pack with Manhattan House, M.B. Post, Love & Salt, Little Sister, and The Arthur J. Redondo Beach has Bettolino Kitchen while Hermosa Beach saw the opening of Steak & Whisky and El Segundo is getting its own Superba Wine & Bread. Remember: no shoes, no service.