UPDATED: The Old Tower Records Building Is Rocking a Familiar New Look

And now we know why
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No, Tower Records isn’t moving back into to its former location on the Sunset Strip. The building’s ongoing paint job—which has the structure looking awfully like it did during the music store’s heyday—is more likely a bit of movie promotion magic. Vintage Los Angeles founder and Los Angeles magazine contributor Alison Martino tipped us off to the location’s new (old) hue Wednesday night, and sources tell us the building is being made over to draw attention to All Things Must Pass, Colin Hank’s documentary about Tower Records, opening in theaters next week. We’ve reached out to representatives for the film about the rumor. In the meantime we can confirm the Coffee Bean across the street is indeed intact and doing fine. Rest easy, @brooklyn_guido.

Update 10/9/15: We’ve heard back from the film’s rep, who confirmed the movie has everything to do with the site’s makeover and shared additional details about what’s happening at the former Tower Records space (now owned by Gibson Guitars).

The building is being transformed for All Things Must Pass’s premiere party, which will be held at the location on October 15. (Sorry, general public, it’s an invite-only affair). On Monday morning the ketchup red letters and old Tower Records sign will be fully restored—at least, for a little while.

Here’s how the site looked in the 1980s:

"All Things Must Pass," the upcoming documentary about Tower Records by Colin Hanks and Sean Stuart, features Robert Landau’s 1980 nighttime photo of the iconic record store from his book, "Rock ‘N’ Roll Billboards."
“All Things Must Pass,” the upcoming documentary about Tower Records by Colin Hanks and Sean Stuart, features Robert Landau’s 1980 nighttime photo of the iconic record store from his book, “Rock ‘N’ Roll Billboards.”

Photograph courtesy Robert Landau

Colin Hanks posted this recent picture of the site on Instagram:

Wonder what’s going on here…

A photo posted by Colin Hanks (@colinhanks) on

And Alison Martino captured the site mid-makeover:

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