City of Los Angeles Resorts to Ages-Old Parenting Tactic to Get Angelenos to Conserve Water

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Mayor Garcetti this morning rolled out Save the Drop, a new campaign designed to encourage L.A. residents to cut back on water use, and it’s quietly devastating. OK, so it’s not a Nationwide Commercial, but it did make us feel ashamed—really ashamed—about the shower we took this morning. Between the simple illustration and strategic use of the word disappointed, we get it: Someone thinks we’ve been acting childish about water. We’re sorry, Drop! We’ll be better tomorrow!

TheDrop

Water in L.A.

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