Electric car pioneer, low-orbit explorer, and cryptocurrency speculator Elon Musk may soon be asking if you want fries with that.
The Tesla chief’s company applied for three trademarks last week in the categories of “restaurant services, pop-up restaurant services, self-service restaurant services, take-out restaurant services.” As rechargeable vehicle chronicler Electrek reports, the filing indicates that Tesla intends to include restaurants as it grows its empire of charging stations.
Tesla is seeking trademark protection in the food industry for the word “Tesla,” its “T” logo, and for a stylized version of its name.
Strange as it may seem, feeding the people has long been part of the space invader’s grand scheme. In 2018, Musk tweeted, “Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA.”
Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA
— Elon Musk (@elonmusk) January 7, 2018
In follow-up tweets, Musk announced that he foresaw amenities that would include drive-in theaters where patrons could order food from the touchscreens in their cars and be served by old-timey carhops. This year, the corporation applied for several building permits with an eye toward creating a “Tesla restaurant and supercharger station” at 1401 Santa Monica Boulevard in Santa Monica—an area thick with car dealerships.
In April, Musk further revealed that he envisions not just any flicks screening at his Santa Monica retro destination, but the “100 best movie clips playing too.”
Major new Supercharger station coming to Santa Monica soon! Hoping to have 50’s diner & 100 best movie clips playing too. Thanks Santa Monica city!
— Elon Musk (@elonmusk) April 2, 2021
No word yet on whether Bitcoin will be acceptable tender to tuck-in at Tesla’s, but we’ll assume it’s a no.
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