Conservative media outlet the Daily Wire is giving up its Sherman Oaks headquarters and relocating to Nashville, Tennessee. The company’s founders say they’re concerned about L.A.’s high housing costs and high taxes, and what they perceive as a declining quality of life.
The site has achieved massive popularity since its 2015 launch by Ben Shapiro, Jeremy Boreing, and Caleb Robinson. Shapiro’s podcast has hovered in the top ten of Podtrac’s ratings this year, driven by fans of rants like the one he published yesterday, labeled “Democrats blame Trump for wildfires in Democrat-run areas; cops are blamed yet again for refusing to be assaulted by BLM protesters; and the media go wild over an indoor Trump rally.”
Based in Sherman Oaks since its inception, the Daily Wire and its crew say they’ve had it with life on the West Coast—and the liberal local electeds, of course.
“The dream of California and the weather were enough to draw us all here and keep us here, even when it was hard,” Boreing, who’s lived in L.A. for 20 years, tells Deadline. “But it’s hubris to think you can keep making it worse and worse for people and that somehow the idea of temperate winters will be enough to make them stay forever.”
The site’s 75 staffers have until October 1 to decide whether they’ll make the move, which is slated for November. Boreing expects about 80 percent of the employees to get on board, especially with the prospect of cheaper rent.
“We were shocked by the reception when we announced the move,” he said. “But, of course, our employees see all of the same challenges we see and it’s even harder for them to afford this place.”
Boreing and company chose Nashville because it “offers the creative talent we need to keep growing the business,” after initially considering decamping to Texas, as podcaster Joe Rogan recently did. As the Independent points out, Nashville is becoming a destination for right-wing gadflies. Conservative social media personality Tomi Lahren moved there from San Diego earlier this year.