Neon Miracle on the Miracle Mile

When our hat and glove wearing ancestors went shopping on the Miracle Mile in the 1930s, they were greeted by a lovely pair of black-and-white streamline neon signs marking the district along Wilshire Boulevard. By the 1990s the originals were gone and glowing replicas appeared in the median. In June of 2007 the sign at Wilshire and La Brea was destroyed in a violent car accident. The poor mangled thing hung in the trees and debris for a while and was finally hauled away and put out of it’s misery. At the time I tried to encourage it’s speedy replacement by contacting Councilman Tom LaBonge and the Greater Wilshire Neighborhood Council. There were some discussions about beautification grants and some funding options, and then 2008, 2009 and 2010 came and went. What a shock it was to drive by this evening and see the old girl back like nothing ever happened. Thank you to the folks that pulled this off. The Mile appreciates it. I appreciate it. Let me buy you a drink at the May Company tea room… Or maybe under the 80s deco murals at Marie Callender’s.
Update: Councilman Tom LaBonge’s office informs us that a donation by Legacy Partners made this restoration possible. I’m all for corporate giving, but this company has such a legacy.